Terms of service

1. Agreeing to these terms

These Terms of service cover your use of Brand Launch at brandlaunch.vip. By creating an account or using Brand Launch, you agree to them. If you don't agree, please don't use Brand Launch.

If you keep using Brand Launch after we update these terms, you accept the updated version. When a change needs your agreement, we'll also ask you to agree in your dashboard.

2. Who Brand Launch is for

Brand Launch is for real estate agents and real estate teams in the United States. You must be at least 18 and able to enter into a contract. If you sign up for a team, you confirm you're allowed to accept these terms for that team.

3. What Brand Launch does

• Builds your brand (colors, fonts, voice and a brand guide, plus your logo if you add one) from your sign-up answers, a short questionnaire and any links you give us, such as your website, Instagram, Google Business Profile or Zillow profile.
• Makes marketing pieces in your brand when you ask in chat: CMAs, postcards, letters, flyers, social posts, presentations and property pages.
• Makes Listing Kits: paste a listing link and get a set of pieces for it.
• Prints and mails postcards and letters for you, if you choose to send them.
• Posts to your social accounts for you, if you connect them with "Post for me".

Pieces are written and designed by software. Section 10 explains what that means for you.

4. Your account

Keep your login details private. You're responsible for everything that happens under your account. Give us accurate information and keep it up to date. Tell us right away at john@brandlaunch.vip if you think someone has used your account without permission.

5. Plans and billing

• Solo agents: a 14-day free trial with no credit card required, then $99 a month per agent.
• Teams: $99 a month per person with their own brand, the team lead included (a lead who only runs the team and makes no designs pays nothing for their own seat). One coordinator is free. No minimum, and up to 20 people. The whole team shares the lead's 14-day free trial. For each agent, the lead chooses how much of the seat the team pays (0, 25, 50, 75 or 100%), and the agent pays the rest on their own card. Both parts renew automatically each month.
• Post for me: included with every paid plan. It posts to up to 2 social accounts. It isn't available during a free trial or on a coordinator's own login.
• Enterprise: a company with more than 20 people isn't set up through the regular team sign-up. It starts with a call with us, and its plan and price are agreed with us in writing before it begins.
• Mail: paid separately, per piece. See sections 6 and 7.

Credits. We add credit to an account in two cases. Credit is a discount on future Brand Launch charges, not money.

• Mail volume credit: $250 of credit for every 5,000 pieces mailed in a calendar month (UTC). 4,999 pieces earn nothing and 10,000 earn two credits. The count starts again at zero on the 1st of each month. A piece counts when it goes to the printer, in the month it goes, so a piece you cancel or one the printer can't mail doesn't count. A solo account's own pieces are counted. On a team, every agent's pieces are counted together. Pieces mailed at a special price we've agreed with an account don't count and don't earn this credit.
• Team seat credit: a team with 11 to 20 paying people earns $50 of credit a month for each paying person from the 11th to the 20th, so $50 at 11 people and $500 at 20. A paying person is anyone with a paid seat, whoever pays for it, and the lead when the lead makes designs on a paid plan. A free coordinator, a lead who only runs the team, and anyone still in a free trial don't count. The credit is added once per calendar month, for the people paying on the day it's added. People who join later that month count from the next month.
• Whose credit it is: a solo account's credit belongs to that account. A team's credit always belongs to the team lead's account, even when agents pay for their own seat or their own mail.
• How credit is used: automatically, on whatever the account pays for next: the next subscription bill or the next mail order. On a team it comes off what the team pays (the lead's plan and the team's share of mail), never an agent's own share. When credit covers only part of a mail order, the rest is charged to the card on file. Card charges can't be under $0.50, so when credit would leave less than that, $0.50 is charged to the card and the difference stays in credit.
• Refunds: when a mail order paid partly or fully with credit is refunded, the refund goes back to credit first, up to the credit that was used, and then to the card.
• Limits: credit doesn't expire while your account is open. It has no cash value, can't be paid out, and can't be moved to another account. Unused credit ends when the account is closed. We may take back credit that was added by mistake or earned by breaking these terms.

Payments are processed by Stripe. You authorize us to charge your payment method on file for the fees you sign up for. Subscriptions are billed monthly in advance and aren't refunded, except where the law requires it.

You can cancel at any time. You keep access until the end of the period you've already paid for. We'll give you at least 30 days' written notice before we change our prices.

6. Mail we print and send

We print and mail postcards and letters through our printing partner, Lob, by USPS First Class Mail. A 6×9 postcard is $0.99. A letter is $1.29 with the address printed on page 1, or $1.49 with a plain address page in front. Each letter page after the first is $0.25 more. Each price includes printing and postage. You pay for a mailing when you send it. A mailing you send with "Mail this" must be at least 10 pieces.

• One price at any volume. Solo agents and teams pay the same price for each piece, however many they mail. Each piece is charged the price shown when you send it, and a refund returns what that piece was charged. Accounts that mail 5,000 or more pieces in a calendar month earn credit instead of a lower price. See "Credits" in section 5.
• Check before you send. We print and mail what you approve, so review each piece and its mailing list first.
• 60-minute cancel window. You can cancel a mailing for a full refund within 60 minutes of paying. After that it goes to print and can't be canceled.
• Rejected addresses. If the printer rejects an address before printing, we refund that piece.
• Returned mail. Mail the Postal Service returns as undeliverable isn't refunded.
• Delivery dates. Delivery times are estimates. We don't control the Postal Service and can't guarantee when a piece arrives.

7. Monthly programs, closing packages and automatic cards

• Monthly programs: you approve each send (one tap), and it's charged when you approve it.
• Closing packages are paid once, in full, when you buy them: the Anniversary package (3 cards over 3 years) is $2.97. Packages aren't refundable. A package's cards keep mailing on their dates, with your last-known details, even if you cancel your subscription. You can stop the remaining cards at any time, but they aren't refunded.
• Automatic cards: holiday and anniversary cards for past clients who don't have a package. When you turn these on, you agree that each card is charged ($0.99, less any credit on your account) when it mails, to your card on file, in one charge per month. You can skip any card before it prints.

8. Your contacts and the rules for mail

You can upload your own contact lists, such as past clients and your sphere, with names, mailing addresses and close dates. You decide who is on your lists and what they receive. We use that information only to make and send your pieces, on your behalf.

You're responsible for your lists and for what you send. That includes having the right to contact the people on them and following the advertising rules that apply to you, such as showing your brokerage name, MLS rules and any request from a contact not to be contacted. We mail what you approve.

9. Posting to social media

With "Post for me", we post to the social accounts you connect, through our posting partner, Zernio. You connect your own accounts and can disconnect them at any time. You're responsible for what you post and for following each social platform's rules. We aren't responsible if a platform delays or removes a post, or disconnects or limits your account.

10. Content made by software

Brand Launch uses AI models to write and design your brand and pieces. Software can make mistakes. Read and check every piece before you use, print, post or mail it.

We don't guarantee that numbers or facts are correct. Check prices, comps, square footage, dates and market statistics against the MLS or another trusted source, especially in CMAs. A CMA from Brand Launch is a marketing piece, not an appraisal, and nothing we make is legal, tax or financial advice.

11. Fair use and limits

Plans have limits so Brand Launch stays fast for everyone:

• When your use gets heavy for the month, we email you a warning. If it keeps going to about double that level, making new content pauses until your next billing cycle starts.
• Listing Kits are capped at 45 per account per month.
• Automated or scripted use isn't allowed. Brand Launch is for people using it by hand.

Usage resets at the start of each billing cycle.

12. Who owns what

Your brand and pieces: you own your brand (logo, colors, fonts and brand guide) and the pieces you make with Brand Launch.

Our service: Brand Launch keeps all rights in the service itself, including its design, code, prompts and underlying technology. You may not copy, reverse-engineer or redistribute any part of it.

What you upload or link: you confirm that you own, or have permission to use, everything you upload to or link from Brand Launch. That includes photos (for example, listing photos taken by a photographer), logos, documents, mailing lists and contact information. You also confirm that our use of it to make and deliver your content and mail doesn't infringe anyone's rights or break any law. When we ask you to tick a box confirming you have permission to use listing photos, you're making this same promise.

You agree to defend, indemnify and hold Brand Launch harmless from any claim, demand, loss or cost (including reasonable legal fees) arising from content you upload or link, or from mail and posts sent at your direction.

13. Acceptable use

You agree not to:

• Use Brand Launch for anything unlawful
• Make content that is hateful, defamatory or infringes anyone's rights
• Try to get unauthorized access to Brand Launch or its systems
• Resell, sublicense or share access to Brand Launch without our written consent
• Interfere with or disrupt how Brand Launch works or performs

14. Services we rely on

Brand Launch depends on other companies, including Lob and the Postal Service for mail, Zernio and the social platforms for posting, Stripe for payments, and AI model providers for content. We aren't responsible for their outages, delays or mistakes. Our Privacy policy lists the services we use.

15. Limitation of liability

To the fullest extent the law allows, Brand Launch and its owners, employees and affiliates aren't liable for any indirect, incidental, special, consequential or punitive damages, or for any lost profits or revenue, whether direct or indirect, or any loss of data, use, goodwill or other intangible losses, arising from your use of Brand Launch. Our total liability won't exceed what you paid us in the twelve months before the claim.

16. Canceling and ending your account

You can cancel your subscription at any time from your dashboard. When you cancel, monthly programs, social posting, Listing Kits and new closing packages stop. Closing packages you've already paid for keep mailing, as section 7 explains.

We may suspend or end your account if you break these terms. Either way, you keep ownership of the brand and pieces you made. What happens to your data after you cancel is in our Privacy policy. We may keep anonymized, combined data for analytics.

17. Contact

Questions about these Terms of service? Email us at john@brandlaunch.vip.