Privacy policy

1. About this policy

This Privacy policy explains what Brand Launch (brandlaunch.vip) collects, how we use it, who we share it with and the choices you have. Brand Launch is for real estate agents and teams in the United States. Questions go to john@brandlaunch.vip.

2. What we collect

• Account details: your name, email address and password. Your password is stored only in scrambled (hashed) form.
• Your brand details: your sign-up and questionnaire answers, such as your brokerage, the areas you serve, your contact details and the look you want, plus your headshot, logo and the links you give us (website, Instagram, Google Business Profile, Zillow) and what we read from those pages.
• What you upload and make: your chat requests and conversations, documents, photos, listing links, and the designs and pieces we make for you.
• Your contacts: contact lists you upload, such as names, mailing addresses and close dates. Section 4 covers this.
• Mail details: who each piece goes to, the piece itself and its delivery status.
• Connected social accounts: if you use "Post for me", the accounts you connect and the status of each post. We don't receive your social media passwords.
• Payment details: handled by Stripe. Your card number never touches our servers.
• Usage and device data: pages you visit, features you use, times, your IP address and browser type.

3. How we use it

• To run Brand Launch and keep your account working
• To build your brand and make the pieces you ask for
• To print and mail your postcards and letters, and to post for you if you ask us to
• To process payments and manage your subscription
• To send you emails about your account, your trial, your mail and receipts
• To apply our fair-use limits and keep Brand Launch secure
• To fix problems and improve Brand Launch
• To answer your questions
• To measure how well our ads work (section 6)

We don't sell or rent your contact lists to anyone.

4. Your contacts' information

When you upload contacts, you decide who is on your lists and what they receive. You are in charge of that information (in privacy law terms, the controller). We handle it for you, only to make and mail your pieces, and we never contact your contacts for our own marketing.

Mailing pieces means sharing each recipient's name and mailing address with our printing partner, Lob. If you got mail from an agent through Brand Launch and want it to stop, contact that agent. You can also email us at john@brandlaunch.vip and we'll let them know.

5. Services we use

We share information with these companies only so they can do their part of the work. Each handles it under its own privacy terms. Some may process data outside the United States.

• Supabase: our database, login and file storage. It holds most of the information above.
• Vercel: hosts our website and app, so it handles every page request.
• Stripe: payments. Your card details go straight to Stripe.
• Resend: email delivery. Receives your name, email address and the email we're sending.
• AI model providers: Anthropic (Claude), Google (Gemini) and other model providers we reach through OpenRouter (for example DeepSeek, Zhipu GLM and Qwen). They receive your questionnaire answers, uploaded documents and requests, so they can write and design your content.
• Lob: printing and mailing. Receives each piece and the recipient's name and mailing address.
• Zernio: social posting, only if you connect your accounts. Receives your posts and account connection.
• Bright Data: fetches public listing pages when a site blocks normal requests. Receives the listing link.
• Claid: photo upscaling. Receives the photos we enlarge.
• HCTI: turns web pages into images we use as design inspiration. Receives those pages.
• Meta: ad measurement through the Meta Pixel and Conversions API (section 6).
• Google Fonts and Google Maps: fonts for your designs and map images of property addresses. Google may see the address and your IP address when these load.

Our own servers also read the listing pages and links you give us. We may share information if the law requires it.

6. Cookies and ad measurement

We use essential cookies to keep you logged in and remember your settings. Brand Launch doesn't work without them.

We also use the Meta Pixel, a third-party advertising and measurement tool from Meta (Facebook and Instagram). It sets cookies in your browser and tells Meta when you view our pages, sign up, start your trial or subscribe. Our server sends Meta the same sign-up, trial and subscription events through Meta's Conversions API, along with your email address and account ID in scrambled (hashed) form, your IP address, your browser type and Meta's cookie IDs. We use this to measure and improve our ads. Meta also uses it under its own privacy policy.

To opt out:

• Block third-party cookies or clear cookies in your browser settings, or use an ad blocker.
• In Facebook or Instagram, open Accounts Center, then Ad preferences, and limit the use of activity information from ad partners.
• Use the Digital Advertising Alliance opt-out at optout.aboutads.info.

7. How long we keep it

• Files you attach in chat are deleted after 45 days. Photos used in a design are copied and kept with that design.
• We keep your account data while your account is open.
• If you cancel, we keep your data so you can come back. About 11 months after you cancel, we email you. At 12 months, your account moves to cold storage: your public pages stop working, but nothing is deleted.
• You can ask us to delete your account and data at any time by emailing john@brandlaunch.vip.

8. Security

Your data is stored with Supabase, a US-based cloud database. It's encrypted in transit and at rest. Database rules let each account see only its own data, plus authorized administrators. We keep backups to prevent data loss. No system is perfectly secure, but we work to protect your information.

9. Your choices and rights

• See your information and pieces at any time in your dashboard.
• Download your brand guide, pieces and knowledge base content.
• Correct your details in your account settings.
• Delete your account and data by emailing us.

Your state may give you other privacy rights. To use any of these rights, email john@brandlaunch.vip.

10. Children

Brand Launch is for working real estate professionals and isn't meant for anyone under 18. We don't knowingly collect information from children.

11. Changes to this policy

We may update this Privacy policy from time to time. When we make important changes, we'll tell you by email or with a notice in Brand Launch. If you keep using Brand Launch after the changes take effect, you accept the updated policy.

12. Contact

Questions about this Privacy policy, or about our Terms of service? Email us at john@brandlaunch.vip.